Fluid Milk Promotion Act of 1990:
This is the designation given to Subtitle H of Title XIX of the Food, Agriculture, Conservation, and Trade Act of 1990. Subtitle H authorized the establishment of a national milk processor check-off program for fluid milk promotion. The program is funded through a 20-cent per hundredweight (cwt.) assessment on all milk processed for fluid consumption. The Act required USDA to conduct a referendum among fluid milk processors to determine if a majority favored implementing the program. The Fluid Milk Order was approved by processors and became effective December 10, 1993.